Please read these Terms of Service (“Terms”) carefully before using BubSync. By creating an account or using the service, you agree to these Terms and our Privacy Policy.

1. Who provides BubSync, and who these Terms bind

BubSync is operated from Australia by Rowe Digital Holdings Pty Ltd (ACN 697 515 521) in its capacity as trustee for the Rowe Digital Trust (ABN 13 313 912 737), trading as BubSync (the “operator”, “we”, “us”). These Terms are an agreement between you and the operator only.

The operator enters into these Terms solely in its capacity as trustee of the Rowe Digital Trust and in no other capacity, and its liability in connection with these Terms is limited to the extent to which it is entitled to be indemnified out of the assets of that trust.

To the maximum extent permitted by law, you agree that any claim connected with BubSync may be brought only against the operating entity, and not personally against its directors, officers, employees, or contractors, the beneficiaries of the Rowe Digital Trust, or other related individuals. Each of those people may rely on and enforce this clause.

You must be at least 18 years old to create an account, and you confirm that you are authorised to record and manage the family and baby information you enter into the service.

2. Service description

BubSync is a baby activity tracking service available on Android and the web, and on iOS as a beta distributed through Apple TestFlight, with a public App Store release to follow. Features may include offline logging, cloud sync, family sharing, invitations, notifications, insights, exports, subscriptions, memories with photo attachments, AI-powered snapshot summaries, guidance, predictive notifications, and related support tooling.

Because BubSync is currently in pre-launch, specific features, workflows, providers, integrations, storage arrangements, and technical implementations may vary over time by platform, subscription tier, provider availability, geography, or legal and compliance requirements.

We may add, change, suspend, substitute, or withdraw features, providers, or technical arrangements where reasonably necessary for product, security, compliance, operational, or commercial reasons, subject to applicable law and our Privacy Policy.

3. Accounts and acceptable use

You must provide accurate account information, protect your credentials, and use BubSync only for lawful and authorised family-care purposes. You must not bypass access controls, misuse another family's data, interfere with the service, or upload/transmit harmful content.

4. Offline use and device responsibility

BubSync is an offline-first service. When sync is unavailable or disabled, a local copy of relevant data may remain on your device or in browser storage until you reconnect, re-enable sync, sign out, clear storage, or delete the data.

You are responsible for keeping your devices, operating systems, browser profiles, and lock-screen settings reasonably secure. If you use a shared, lost, compromised, rooted, jailbroken, or otherwise insecure device, locally cached data may be exposed to others.

5. Subscriptions and billing

BubSync may offer paid subscriptions or premium entitlements. Subscription billing, purchase validation, and entitlement updates may involve Apple, Google, RevenueCat, and related providers. Their additional terms, billing rules, and refund policies may also apply.

We may change pricing, plan structure, or included features over time. Where required by law or app-store rules, we will provide advance notice before a material paid-plan change takes effect.

6. Your content

You retain ownership of the content you enter into BubSync. By using the service, you grant BubSync a limited, non-exclusive licence to host, store, process, transmit, and display that content as needed to operate, secure, support, improve, and legally comply with the service.

That licence includes processing needed for offline and online sync, backups, shared-family access, notifications, exports, support investigation, and subscription entitlement handling.

We may also create and use de-identified aggregated data for service improvement, reliability analysis, benchmarking, and population-level insights, provided that data does not identify you, your baby, or your family.

You are responsible for the accuracy and lawfulness of the content you record, and you warrant that you have the right — including any consents needed from people who appear in photos — to record it and share it with the family members you give access to.

7. Photos and memories

Memories can include photos. How photo copies are stored depends on your plan, as described in our Privacy Policy:

On the free plan, memory photos exist only on the device that added them. We hold no server copy, so we cannot restore free-plan photos if a device is lost, replaced, reset, or the app is removed. You are responsible for your own backups (for example, saving copies to your device camera roll).
On premium plans, encrypted cloud copies are kept and shared according to each memory's sharing scope. If a family's premium subscription ends, cloud photo copies may be permanently deleted after a grace period (currently at least 30 days) — save or export photos you want to keep before letting a subscription lapse.
Deleting a photo or memory removes the cloud copies for the whole family, but copies cached on other devices or saved to camera rolls may persist outside our control.

8. Family sharing and invited members

Inviting a family member or carer gives them access to family data according to their role and any baby-level sharing settings. You are responsible for who you invite and for the sharing scopes you choose. Content recorded by a family member is that member's responsibility, and we do not moderate the private content families record.

9. Privacy and service providers

Your use of BubSync is also governed by our Privacy Policy, which is incorporated into these Terms by reference.

BubSync's primary production application data is hosted mainly in AWS ap-southeast-2 (Sydney). Some supporting website delivery, routing, CDN, certificate, provider, or infrastructure operations may also involve us-east-1 and global services.

The marketing website at bubsync.com uses Google Analytics, including Google signals, with the cookies and opt-out choices described in the Privacy Policy. The BubSync apps and web app do not use it.

By using BubSync, you acknowledge that service providers and technical arrangements may vary as described in these Terms and the Privacy Policy, and that some connection metadata or supporting operations may involve international transfers or processing outside Australia.

10. AI features

Some features may use AI/ML and language-processing systems to generate snapshot summaries, guidance, predictive notifications, and future chat-based Q&A experiences. AI-generated outputs may be incomplete, delayed, or incorrect and should be reviewed with your own judgement.

AI outputs are produced by machine-learning models — including third-party foundation models accessed through our cloud provider — and can be wrong, out of date, or misleading despite the safeguards we apply. Predictions such as wake windows or likely next feeds are statistical estimates derived from the data your family has logged; they are not assessments of your child.

Where you enable AI-powered features, you authorise BubSync and relevant providers (which may include current or future third-party AI platforms) to process relevant data and generated prompts/outputs for feature delivery, reliability, safety, and legal compliance, as described in our Privacy Policy.

11. Not medical advice; emergencies

BubSync is not a medical device and does not provide medical diagnosis, treatment, or emergency advice. Always seek advice from a qualified healthcare professional for medical concerns.

Everything BubSync displays or generates — tracking data, insights, growth charts, sleep-schedule guidance, predictive notifications, AI-generated summaries and chat responses, and website or blog content — is general information only. It is not medical, professional, legal, or emergency advice, and it is not a substitute for the advice of your doctor, midwife, or child-health nurse, who knows your child's individual circumstances.

The records BubSync shows you are the records your family entered, and they may be incomplete, delayed, or inaccurate — for example because of missed logging, offline devices, or sync timing. Do not rely on BubSync as the sole record for decisions where an error could cause harm, such as medication timing or feeding decisions for a child with medical needs. You remain responsible for decisions about your child's health, safety, and care.

This applies with particular force to handover features — care notes (such as sensitivities, comforts, and instruction-manual content), snapshot summaries, and shared handover pages or links. These are a supplementary convenience for the people caring for your child, not a care record, a medical record, or a communication channel you can rely on. Content may fail to sync, display, or share; may be out of date, truncated, or unavailable (including because a link has expired or a device is offline); and its absence from a screen never means there is nothing a carer needs to know. You must communicate allergies, medication, medical conditions, and any other information whose omission could cause harm to a carer directly — in person, by message, or in writing — and never solely through BubSync. To the maximum extent permitted by law, we are not liable for loss arising from reliance on handover content being present, complete, current, or delivered.

If you are concerned about a child's immediate health or safety, contact your local emergency services (000 in Australia) or seek urgent medical care — do not rely on BubSync.

12. Service availability and disclaimers

BubSync is provided “as is” and “as available”. We do not promise uninterrupted, error-free, latency-free, or region-confined operation, and we do not promise that any specific feature, provider, integration, or technical arrangement will remain available indefinitely.

AI-generated guidance, summaries, chat responses, and predictive notifications are informational tools only and are not professional, medical, legal, or emergency advice.

13. Embedding our free tools on your site

Our free calculators at bubsync.com/tools/ can be embedded on another website using the <iframe> snippet published on each tool page. We grant you a free, revocable, non-exclusive licence to do so on the conditions in this clause.

You must embed the widget unmodified, using the snippet as published, and you must not remove, obscure, overlay, restyle, or interfere with the credit link the snippet places beneath the calculator, or the health notice the widget displays. You must not present the widget as your own, as clinical advice, or as content endorsed or verified by any health professional or organisation. Embedding does not create any partnership, agency, or endorsement in either direction, and does not license you to use our name or branding beyond the credit the widget itself carries.

The widgets are general consumer information. They are not intended for patient assessment, clinical decision-making, screening, or use in clinical practice.

The widgets are provided “as is”, are general information only, and are subject to clause 11 in full — including for your site's visitors, who receive them on the same basis you do. We may change, move, or withdraw a widget at any time, and we may withdraw this licence if it is used in a way that breaches this clause.

You are responsible for the context you place a widget in and for anything you say around it. To the maximum extent permitted by law, you agree to compensate us for loss we suffer from claims arising out of your embedding, alteration, or presentation of a widget, or from any representation you make about it.

14. Limitation of liability

To the maximum extent permitted by law, BubSync and its personnel are not liable for indirect, incidental, special, consequential, exemplary, or punitive loss arising from your use of the service.

Subject to non-excludable rights, BubSync is not responsible for decisions made in reliance on AI-generated outputs or predictions, for loss of free-plan photos or locally stored data that was never uploaded to our servers, or for content recorded or shared by other members of your family.

To the maximum extent permitted by law, our total aggregate liability for all claims connected with BubSync is limited to the greater of (a) the amounts you paid us for BubSync in the 12 months before the event giving rise to the claim and (b) AUD $50.

Nothing in these Terms excludes, restricts, or modifies rights or guarantees that cannot lawfully be excluded, including under the Australian Consumer Law, and nothing in these Terms limits our liability where the law does not allow it to be limited.

15. Your responsibility for your use

You agree to compensate us for loss we suffer from claims made by others that arise out of your content, your breach of these Terms, or your unlawful use of the service, except to the extent we caused that loss.

16. Suspension, termination, and retention effects

We may suspend or terminate access if you breach these Terms, misuse the service, create risk for other users, or where continued operation would create a legal, security, or platform-compliance issue.

You may stop using BubSync and delete your account through the app settings where that flow is available. Termination or deletion does not guarantee every copy disappears immediately. Some data may remain for a limited period in disaster-recovery backups, short-retention logs, fraud or security records, or lawful compliance records, as described in the Privacy Policy.

17. Changes to these terms

We may update these Terms from time to time. We will publish the revised version with a new “Last updated” date and provide additional notice if the change materially affects your rights, obligations, or privacy expectations.

18. Governing law and general

These Terms are governed by the laws of Queensland, Australia. Any disputes are subject to the courts of Queensland unless another non-excludable law requires otherwise.

If part of these Terms is found unenforceable, the rest continues to apply. A failure to enforce a right is not a waiver of it. You may not assign these Terms; we may assign them as part of a restructure, sale, or change of operating entity, provided your rights are not materially reduced. These Terms and the Privacy Policy are the entire agreement between you and us about BubSync.

19. Contact

If you have questions about these Terms, please contact us:

Email: support@bubsync.com

Terms of Service