Press and media

Everything on this page is cleared for publication. Copy freely.

Media contact: Ashley Rowe, co-founder — ashley@bubsync.com

Last updated 1 September 2026. Everything below is also in the downloadable kit; if the two ever disagree, this page is the newer one.

Download the full kit (ZIP, 32 MB)Press kit PDF

About BubSync

Five approved blocks, from one line to the full boilerplate. Take whichever fits your piece.

One line · 16 words

BubSync is a shared baby tracker and diary that keeps parents, partners and carers in sync.

One line — alternative · 12 words

BubSync is the shared baby tracker built for the whole care team.

Short · 42 words

BubSync is an Australian baby tracker and diary designed for shared care. Families can track feeds, sleep, nappies, pumping, growth and milestones together, share care more easily with partners and carers, and use an AI hub grounded in their own baby’s data.

Medium · 67 words

BubSync is a shared baby tracker and diary for modern families. Built in Australia, it helps parents, partners and carers stay in sync by sharing feeds, sleep, nappies, routines and milestones in one timeline. It also includes an AI hub that offers helpful schedules, rhythms, play ideas and insights based on the family’s own data. BubSync is designed to make everyday care, handovers and shared parenting simpler.

Boilerplate · 143 words

BubSync is an Australian baby tracker and diary built for shared care. The app helps parents, partners, grandparents and other carers stay in sync with a shared timeline for everyday baby care, including feeds, sleep, nappies, pumping, growth and milestones.

Unlike many baby tracking apps that are built around a single primary parent, BubSync is designed for the whole care team. Families can log events quickly, keep routines consistent, capture memories, and make smoother handovers between the people caring for their baby.

BubSync also includes an AI hub that provides support such as day schedules, sleep rhythms, play ideas, milestone guidance and personalised insights grounded in the family’s own data. The goal is to make life with a baby feel more connected, less repetitive and easier to share.

BubSync launches on iPhone, Android and web on 5 September 2026. Learn more at bubsync.com.

At a glance

Key facts about BubSync for journalists
Product name	BubSync
Category	Baby tracker / baby diary / parenting app
Website	bubsync.com
Launch date	5 September 2026, 9:00am AEST
Platforms	iPhone, Android and web
Country	Australia
Built for	Parents, partners, grandparents and carers
Core use cases	Baby tracking, shared care, carer handover, family coordination, memories
Differentiator	A baby tracker designed for shared parenting and shared care
AI features	Schedules, sleep rhythms, play ideas, milestone support and insights grounded in the family’s own data
Pricing	Free to use. Optional premium tier: A$9.99 per month or A$79.99 per year (AUD), with a one-month free trial. Premium is purchased through the App Store or Google Play.
App Store	In review — link to follow
Google Play	play.google.com/store/apps/details?id=com.bubsync.app
Media contact	Ashley Rowe — ashley@bubsync.com

Pricing is current as of 1 September 2026 and is shown in Australian dollars. Please check bubsync.com for current pricing and any promotional offers at the time you publish.

Key features

Shared timeline

Track feeds, sleep, nappies, pumping, growth and milestones in one shared place.

Built for shared care

Keep parents, partners and other carers aligned without relying on memory or text messages.

Fast logging

Record common baby activities in just a few taps.

Simple handovers

Make it easier to pass care between parents, grandparents, babysitters or other helpers.

AI hub grounded in your own data

Get day schedules, sleep rhythms, play ideas, milestone support and insights based on your baby’s patterns.

Memories and milestones

Capture moments and track your baby’s progress alongside everyday care.

Designed for the whole village

BubSync is built to support families, not just one default parent account.

Founder bios

Ashley Rowe, co-founder · Short

Ashley Rowe is a co-founder of BubSync, an Australian baby tracking app built for shared care. He created BubSync to make it easier for parents, partners and carers to stay in sync and share the everyday mental load of caring for a baby.

Ashley Rowe, co-founder · Longer

Ashley Rowe is a co-founder of BubSync, an Australian baby tracker and diary designed for shared care. With a background in technology and product development, Ashley started BubSync after seeing how many baby tracking apps were built around one primary parent rather than the reality of shared parenting and support from partners, grandparents and other carers. BubSync was built to make everyday baby care easier to share, easier to hand over and easier to understand, while also giving families helpful AI-powered support grounded in their own data.

Ashley Rowe, co-founder · With more personality

Ashley Rowe is an Australian founder and software builder behind BubSync. He started the app to solve a simple but frustrating problem: baby care is often shared, but most baby tracking apps are not built that way. BubSync was designed to help families stay in sync, reduce the mental load and make handovers between parents and carers easier.

Sarah Brumbley, co-founder

Sarah Brumbley is a co-founder of BubSync, the Australian baby tracker and diary built for shared care. Her role spans brand, product and customer experience, and she helps lead the direction of BubSync with the practical lens of being a mother of two, with a third on the way.

Longer bios available on request — ashley@bubsync.com

Quotes

All three attributable to Ashley Rowe, co-founder of BubSync.

On shared care

“We built BubSync because caring for a baby is rarely a one-person job, but many baby tracking apps still behave like it is. We wanted to create something that makes shared care feel natural, whether that is between parents, partners, grandparents or other carers.”
— Ashley Rowe, co-founder, BubSync

On mental load

“BubSync is about reducing the mental load of baby care. Instead of repeating the same updates, trying to remember the last feed, or treating one parent like the default, we wanted a shared system that keeps the whole village in sync.”
— Ashley Rowe, co-founder, BubSync

On the AI hub

“Our goal with BubSync is to combine practical tracking with genuinely helpful support. Families should be able to log the day quickly, share care easily, and get useful insights that are actually grounded in their own baby’s data.”
— Ashley Rowe, co-founder, BubSync

Images

Every image is downloadable on its own at full resolution — no need to take the whole archive for one picture. Free for editorial use in coverage of BubSync, with credit: BubSync.

Logos

BubSync icon (for light backgrounds)The BubSync app icon mark in the deeper terracotta palette, for use on light backgrounds. Transparent PNG.Download PNG · 1024 × 1024 · 74 KB SVG (vector)

BubSync icon (for dark backgrounds)The BubSync app icon mark in the lighter peach palette, for use on dark backgrounds. Transparent PNG.Download PNG · 1024 × 1024 · 73 KB SVG (vector)

BubSync logo lockup (light)The BubSync logo lockup on the brand cream tile, for use on light backgrounds. Transparent PNG.Download PNG · 2048 × 1529 · 100 KB SVG (vector)

BubSync logo lockup (dark)The BubSync logo lockup on the brand dark tile, for use on dark backgrounds. Transparent PNG.Download PNG · 2048 × 1529 · 105 KB SVG (vector)

App icons

BubSync app icon (light)The BubSync app icon as it appears in the App Store and on a home screen — light variant, 1024 × 1024.Download PNG · 1024 × 1024 · 107 KB

BubSync app icon (dark)The BubSync app icon — dark variant, 1024 × 1024.Download PNG · 1024 × 1024 · 114 KB

BubSync Android adaptive icon foregroundThe BubSync Android adaptive-icon foreground layer on a transparent background, 1024 × 1024.Download PNG · 1024 × 1024 · 56 KB

App screenshots

BubSync activity feedThe BubSync activity feed on iPhone, showing last night’s sleep summary — total sleep, longest unbroken stretch and number of wakings — above the day’s logged activities for both babies.Download PNG · 1320 × 2868 · 293 KB

Quick LogBubSync’s Quick Log sheet, where a feed, nappy change or sleep is recorded in one or two taps without leaving the activity feed.Download PNG · 1320 × 2868 · 181 KB

Ask BubSync AI hubThe Ask BubSync AI hub, which answers questions about a specific baby’s day, sleep rhythm, play ideas and upcoming milestones using the family’s own logs rather than generic advice.Download PNG · 1320 × 2868 · 218 KB

Milestone capturedA milestone captured in BubSync — ‘First Holiday / Trip’ — added to the family’s memory record and ready to share.Download PNG · 1320 × 2868 · 781 KB

Sharing a handoverSharing a BubSync handover: either a private snapshot link that expires automatically after 24 hours and needs no app download, or a full invitation for a carer to join the family with their own login.Download PNG · 1320 × 2868 · 298 KB

Care essentials and instruction manualA baby’s care essentials in BubSync — sensitivities and dislikes, comforts and likes, and a step-by-step instruction manual for tasks such as making a bottle — shown alongside the recent activity log.Download PNG · 1320 × 2868 · 357 KB

Handover link in a browserThe BubSync handover link as a carer sees it in a web browser: last bottle, nappy and nap, care essentials and the family’s instruction manual, with no app download required and an automatic expiry.Download PNG · 1320 × 2868 · 288 KB

Night modeBubSync’s night mode: a dimmed, low-light logging screen designed so an overnight waking can be recorded without waking anyone else.Download PNG · 1320 × 2868 · 267 KB

Insights and trendsThe BubSync insights screen, summarising bottle feeds across the past seven days — entries, averages and daily totals — as a trend chart.Download PNG · 1320 × 2868 · 251 KB

Growth trackingBubSync growth tracking, plotting a baby’s weight against the WHO Child Growth Standards with the latest percentile shown.Download PNG · 1320 × 2868 · 310 KB

Feature graphics

“How many times were we up last night?”BubSync marketing graphic: ‘How many times were we up last night?’ — the activity feed showing an overnight sleep summary, set in a warm nursery scene. Strapline: BubSync remembers, so you both wake up in sync.Download JPG · 1320 × 2868 · 641 KB

“Log it before you forget it.”BubSync marketing graphic: ‘Log it before you forget it.’ — the Quick Log sheet for feeds, nappies and sleep, shown on iPhone in a nursery scene.Download JPG · 1320 × 2868 · 547 KB

“Out of ideas? Ask BubSync.”BubSync marketing graphic: ‘Out of ideas? Ask BubSync.’ — the AI hub suggesting play ideas shaped around a specific baby and their day.Download JPG · 1320 × 2868 · 652 KB

“Keep more than the routine.”BubSync marketing graphic: ‘Keep more than the routine.’ — a milestone being captured and shared, shown on iPhone in a beach scene.Download JPG · 1320 × 2868 · 641 KB

“Hand over the day, not a lecture.”BubSync marketing graphic: ‘Hand over the day, not a lecture.’ — sending a 24-hour handover link or inviting a carer for live updates.Download JPG · 1320 × 2868 · 694 KB

“The night stays in sync.”BubSync marketing graphic: ‘The night stays in sync.’ — low-light night-mode logging shown in a darkened nursery.Download JPG · 1320 × 2868 · 413 KB

“Every log becomes a pattern.”BubSync marketing graphic: ‘Every log becomes a pattern.’ — the insights screen showing sleep and feed trends across the days that follow.Download JPG · 1320 × 2868 · 622 KB

“See how they’re growing.”BubSync marketing graphic: ‘See how they’re growing.’ — growth tracking against WHO standards alongside the daily log.Download JPG · 1320 × 2868 · 653 KB

Product images

BubSync app — hero imageThree iPhones showing BubSync side by side: quick logging, the shared activity feed and a carer handover, on the BubSync brand background.Download PNG · 1448 × 1086 · 1.6 MB

BubSync activity loggingThe BubSync activity feed beside the Quick Log sheet, showing how feeds, nappies and sleep are recorded.Download PNG · 1448 × 1086 · 1.5 MB

BubSync AI hubThe BubSync AI hub shown beside the activity feed: questions answered from the family’s own logs.Download PNG · 1448 × 1086 · 1.5 MB

BubSync carer handoverBubSync’s carer handover: a private snapshot link that expires after 24 hours, shown beside the handover page a carer receives.Download PNG · 1448 × 1086 · 1.6 MB

Founder photos

BubSync co-founders Ashley Rowe and Sarah BrumbleyBubSync co-founders Ashley Rowe and Sarah Brumbley, photographed outdoors. Credit: BubSync.Download JPG · 1500 × 2000 · 777 KB Print resolution

BubSync co-founder Ashley RoweBubSync co-founder Ashley Rowe, photographed outdoors — full-length portrait. Credit: BubSync.Download JPG · 955 × 1273 · 208 KB

BubSync co-founder Ashley Rowe (square crop)BubSync co-founder Ashley Rowe, photographed outdoors — near-square crop suitable for profile or inline use. Credit: BubSync.Download JPG · 955 × 909 · 144 KB

BubSync co-founder Sarah BrumbleyBubSync co-founder Sarah Brumbley, head-and-shoulders portrait. Sarah’s role spans brand, product and customer experience. Credit: BubSync.Download JPG · 1500 × 2000 · 590 KB Print resolution

Style notes

The name is written BubSync — one word, capital B, capital S. The logo wordmark sets it lowercase; in body text, use BubSync. Not “Bubsync”, “Bub Sync” or “BubSynch”.
BubSync is a baby tracker and diary, not a baby monitor — it does not use audio or video.
Images are free for editorial use in coverage of BubSync, with credit. Full terms are in BubSync-Press-Kit.pdf.

Anything missing, or on a deadline? Email Ashley Rowe directly — no forms here.